Video

4 Reasons Local SMBs Aren’t Advertising On Connected TV

More and more advertisers are running commercials in the streaming television environment known as OTT (Over The Top) and/or CTV (Connected TV). But most of them are big national brands like GMC, Pampers and L’Oreal. Where are the local dentists and restaurants? Where are the local car dealerships, day care providers, pet stores and boutiques? Why aren’t local SMBs taking advantage of OTT/CTV? Here are 4 reasons: 1. Local SMBs don’t realize the Connected TV opportunity via OTT. Millions of [...]

By |2019-05-02T22:08:45+00:00January 28th, 2019|Video|0 Comments

Looking Forward to More Targeted Ads on Connected TV

I just watched maybe fifteen minutes of free streaming television on my Roku and was treated to about a dozen ads in that time. Every one of them were for cars, trucks, mobile services and other big brands. Not a single one was local or relevant. I look forward to the day when streaming TV commercials act more like the targeted display ads I see on my laptop and smartphone. Say what you want about display advertising. Maybe you find [...]

By |2019-05-02T22:08:45+00:00January 21st, 2019|Video|0 Comments

Video for Small Business? Heck Yes!

Before you shrug off the idea of video for your small business, let’s look at some compelling reasons why video is important. 52% of consumers say that watching product videos makes them more confident in their online purchase decisions. (Internet Retailer, 2012) Visitors who view product videos are 85% more likely to buy. (Internet Retailer, April 2010) More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase. (MarketingCharts.com, [...]

By |2013-04-16T14:50:54+00:00April 16th, 2013|Uncategorized, Video|0 Comments

Compelling Reasons to Add Video to Your Website [infographic]

You know you need video on your website, right? You know "everybody" watches videos online, right? You know that having videos can improve your credibility with your clients and improve sales and all that great stuff, right? So what do I have to say to convince you that investing your time and money into video is an important strategy for your internet marketing strategy? Maybe these important statistics presented by WebRocket Video will convince you...   Read our interview with [...]

By |2013-04-03T21:50:00+00:00January 18th, 2013|Video|0 Comments

Online Video – An Interview with WebRocket Video

Hello from “Let’s Translate.” Today’s blog post is actually an interview with an online video production company. A close friend of mine started the company in Chicago about three years ago and I’ve been watching his success ever since. I’m incredibly proud of the company he and his partner have built and so I thought I would share their story today. Why video? Well here are just a few reasons I believe that video should be on every business owner’s [...]

By |2012-03-24T14:48:28+00:00March 24th, 2012|Video|0 Comments

You’ve got to have a video!

I get asked a lot why I think that businesses need video on their web sites. So I'm going to show you a handful of examples of websites using video in an effective manner. But first, consider this. When you pick up a magazine, what's the first thing you do? I know that I flip through it and look at the pictures. If the pictures compel me to, I'll then read the articles. But a lot is riding on those [...]

By |2009-05-22T21:02:00+00:00May 22nd, 2009|Video, video seo|0 Comments