Uncategorized

This article was originally posted by Jubilant Digital Marketing based on a keynote by David McBee Spending money on advertising can be expensive and scary. Business owners want to know that the dollars they invest will result in sales. Luckily, digital advertising offers more transparency and attribution than has been available in the past. In this article, we’ll discuss the mathematical equation to measure return on ad spend (ROAS), how to determine the minimum number of clients needed to consider [...]

There are a million opportunities to place ads on the web these days. You've got your classic PPC AdWords ads, Facebook Ads, Display Ads, and Native is predicted to make a big impact in 2017. If you're going to invest in paid advertising on the web, please don't make the mistake of creating a poor and confusing user experience for the small percentage of people who actually click on your ads. This happened to me twice recently and I was [...]

If you haven't already, please read How Google Set Standards That Other Online Advertising Channels Can't Live Up To, before proceeding. This article is really a follow up to that one. Okay, you're back (or still here because you've already read that one) so... if we can't measure digital advertising based on the click, then what? In the article I mention increased store traffic, increased phone calls and increased sales. But come on, it's 2014. Surely there are some better [...]

Most of the articles I write are to business owners. I try very hard to help them understand complex internet marketing concepts so that they can determine how best to promote their business online. Today, I’m writing to you, the consumer, the user of the internet, with a reminder – one that we all need once in awhile, to stop complaining about internet advertising. You see, I recently overheard my son complaining about having to watch a commercial on YouTube [...]

In my role as internet marketing educator, I often get invited to put on seminars for business owners. I have been lucky enough to have been invited to speak at The Rental Show, hosted by The American Rental Association for the past three years. At this year's show, I spoke specifically on Facebook strategies for business. Over 400 businesses attended and graded the seminar at the end of the event. My score was a 4.9 out of 5. I only [...]

Here's my way of sharing some of my favorite songs that make me realize that Life is Good. Nothing in the world makes me happier than taking down the top on my Jeep and cruising with my family while we sing these. We call it Jeep Therapy! I hope you enjoy them. Check my Facebook on Mondays for new songs, and please feel free to comment below with some of your own favorites.  

[slideshare id=27779213&doc=50-digital-marketing-metrics-for-cmos-cdos-cios-cfos-131031094429-phpapp02]