SEO is a Diet. PPC is Plastic Surgery

Just a thought I had today when I was trying to explain the difference between SEO and PPC to a customer. Consider it. You want to shed 50 pounds. You have two choices. You go on a diet. It's hard work and there are a lot of different factors that effect your results. . . what you eat, how often you exercise, your mental attitude, and more. It takes time to lose the weight and here's the kicker, keeping the [...]