I talk to a lot of small business owners who are trying to figure out the world of internet marketing. The days of buying a yellow pages ad or even some newspaper ads have been complicated by the many channels that are now available online. And not only are they complicated strategies in many cases, …
Category Archive: seo
May 09 2012
Setting Your SEO Budget and Expectations
There’s no way to set budget for SEO and provide accurate expectations. There are too many variables that the SEO specialist cannot control. Let’s look at a couple of cases. I recently worked with a tire dealer in a medium size suburb. We searched ten pages deep for him on five of his best keywords. …
Jan 09 2012
Why Do My Competitors’ Sites Rank Higher Than Mine?
It’s the million dollar question – why are your competitors’ sites ranking better on the search engines? The answer is nearly always one of the following: 1) Their website is more relevant. They have more content on their site about the given keyword for which they are beating you on the SERP. Or maybe their …



