Forget about Search Engine Optimization

I remember the very first time I discovered how to make a website rank on page one of the search engines. It was 2005ish and I was selling online business profile pages for the yellow pages company I worked for. These profile pages were simple, template pages that...

Setting Your SEO Budget and Expectations

There’s no way to set budget for SEO and provide accurate expectations. There are too many variables that the SEO specialist cannot control. Let’s look at a couple of cases. I recently worked with a tire dealer in a medium size suburb. We searched ten pages deep for...