Exact Match Anchor Text & Partial Match Anchor Text

I couldn't have said this better myself, so I'm simply posting an excerpt from the (GREAT) article:“Beyond Exact Match Anchor Text To Next Generation Link Signals – Whiteboard Friday” September 8, 2011 – Posted by Cyrus Shepard on SEOmoz.com.We love exact match anchor text! It's the Holy Grail of links that make our rankings soar - or does it? Many SEOs predict Google will continue to devalue exact match anchors as their algorithm evolves in the age of Panda. We've [...]