I was recently talking with a business owner who was all about do-it-yourself-SEO. He’s gotten his website to rank on page one for several of his local keywords, but I’m suspicious that his competitors didn’t have a whole lot going on in the SEO department. So even his part-time SEO efforts as a hobby were more than effective enough to get him where he wanted to be. One of the topics we discussed was links. He knew that links are [...]
So, you just Googled your business name and saw something there that didn’t please you. What was it? RipOffReport.com, ComplaintsBoard.com, Scamfound.com, or maybe just some negative reviews on Yelp or some other reputation site. What to do? What to do? First of all, is it a big deal? YES! In a recent survey performed by Cone, a brand marketing agency, results show that 80% of those interviewed have changed their purchase decision based upon a bad review they read, up [...]
I talk with a lot of clients about link building and I inevitably get the same questions again and again. First, they want to know how many links they’ll need to get to page one (or the top of page one). And second, they want to know how many keywords they can get to page one with their links. To answer these questions, I’ve come up with another one of my famous analogies. I hope it makes sense to you. [...]
I’m often asked what kinds of pages a business should link to. The SEO community is buzzing about how RELEVANCY means so much more to results than QUANTITY, or even PageRank. And it’s true – relevance plays a key role in why a link helps to improve ranking. If you’re a doctor promoting your services, it’s important that your links appear on health and medical related sites. If you’re an attorney, you should link to sites about law and crime [...]
When building links, there are a lot of things to consider. In my experience, it's a lot more complicated than simply getting as many links as you can, or going for those with high PR. So this list of Best Practices should be helpful when you are link building.PR isn’t everything. It is an indication of how much link juice a site will pass, but only one of many elements. Just because a site is PR5, doesn’t mean it is [...]
In the spirit of this blog, my latest translation attempt will be to use an analogy for "What is a text link ad?" Here we go. Let's imagine that you're looking for a job. You post your resume online, hoping to get the attention of HR personnel and job recruiters. They are looking through the sea of resumes often using keywords to describe their ideal person for the job. Perhaps your resume has these keywords in it, but so do [...]