What is Your Internet Strategy?!

david mcbee facebook speakerInternet Marketing is vital to your business’s success; and there are more avenues to explore than ever before. Consider that at one time, not so long ago, all a business needed in order to have some success online, was a website and a link in the local online yellow pages. Today, business owners need to consider Search Engine Optimization (SEO), Search Engine Marketing – AKA Sponsored Links or Pay-Per-Click (SEM or PPC), Blogging and Content Creation, Social Media including Facebook, Twitter, LinkedIn and others, Online Reputation Management, Google+ and other Local Listings, Yelp and other review sites, and now more than ever, Targeted Display advertising. Not to mention whatever else comes along next week.

Each of these areas of Internet Marketing require a certain expertise. The person who understands onsite optimization may not be skilled at acquiring backlinks. The twitter and facebook expert may not grasp the importance of multiple ad groups and quality score in a Google AdWords campaign. As for web designers, they come in all shapes and sizes, but finding one who is good at building AND marketing a website is often next to impossible as they are two very different disciplines. (Consider yourself very lucky if your website designer is good at coding, aesthetics and getting your website ranked on the search engines.)

There’s a lot to understand in the world of Internet Marketing.  David McBee studies most aspects of internet marketing, and is a valuable resource should you decide to do it yourself. David’s blog, his tweets and his links will educate you on your path to learn more about Internet Marketing. David may even be able to point you in the right direction should you look to outsource your needs to an industry expert.

Call today to speak with David about your Internet Marketing Strategy.  913.915.4282. Or read through the blog to learn more about improving your business’s online marketing strategy.

david at azima 11

SEM and Targeted Display. Two worlds collide. And the results are awesome.

I recently had the privilege of speaking to the at AZIMA (Arizona Internet Marketing Association) about Search Engine Marketing and Targeted Display. With several years in SEM and a couple of years studying and working closely with Targeted Display, it was felt that I might have a unique perspective on two digital strategies that are normally in competition with …

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Targeted Display without Google’s Search Data

Google is the king of search. Right? I think most people would agree with that statement. What if I told you that Google may be the king of search, but may not be the king of search data? Consider the following. Unlike Yahoo’s “life engine” or other sites that want you to spend a lot of …

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